Increasing product awareness

“Thanks for calling Universal Exports, your call is important to us, please hold.” Callers hearing that message without a reason to stay on hold will swiftly put the phone down – and are unlikely to call back.

Unless you give them a reason to remain on hold through the use of high-quality, professionally recorded on hold marketing.

Universal Exports is a complex organisation, offering a wide variety of products and services. But many of its customers only know it for the service they use or the product they buy.

And the chances are that if they knew about the other products and services they would likely become customers of those too.

• Providing useful information can make the caller feel that being on hold is truly worthwhile
• Hearing about other products and services can up-sell and cross-sell to existing customers
• First time callers perceive a professional company during their first interaction
• Time sensitive special offers can be promoted to callers on hold